I advise organisations and individuals on the legal side of their commercial relationships contracts, IP, data protection, and regulatory compliance in the industries where it matters most.
📍 Amsterdam, Netherlands · Available Internationally
I have worked with global organisations and individuals across fast-moving commercial environments. Whether you are a sports brand or federation, a startup or scale-up, a media or production company, an athlete managing your rights and endorsements, or a technology business navigating compliance and commercial growth, I help you get the legal architecture right from the start.
I am a commercial lawyer based in Amsterdam, working at the intersection of contract law, data protection, intellectual property, and regulatory compliance. My focus is the legal side of commercial relationships, not litigation: practical advice that supports business decisions rather than slowing them down. I have particular experience in sport, entertainment, marketing, and technology, and bring that depth to every engagement.
I work as a specialist commercial adviser across a range of industries and environments. My role is to be a business enabler: translating legal complexity into practical, on-point guidance that supports commercial decisions. I am available for interim assignments, project-based engagements, or single advisory sessions.
I draft, review, and negotiate the full range of commercial agreements across diverse industries and business environments. This includes sponsorship and partnership deals, agency and representation contracts, creator and influencer agreements, and commercial terms generally. I bring particular depth in sectors where relationships are complex and the stakes are high.
Organisations handling athlete data, fan data, and commercial data at scale face a fast-evolving regulatory landscape. I advise on GDPR compliance, privacy frameworks, and data processing agreements, with particular expertise in the data practices of sport and entertainment organisations under European law. On AI, I go beyond risk assessment: I help teams understand their obligations under the EU AI Act, structure commercial agreements involving AI tools and platforms, streamline internal processes, and develop practical templates and working documents fit for purpose.
I advise athletes, agents, and rights holders on the protection and commercial exploitation of image rights and personal brand from endorsement agreements to AI-generated content and synthetic likeness under European and international law.
Not every organisation needs a full-time in-house lawyer. I work with early-stage companies, sports technology businesses, and commercial organisations as a senior legal advisor on a retainer or project basis providing commercially-focused legal input at the level you need, when you need it.
For foreign companies and individuals looking to establish a presence in the Netherlands, I act as a practical first point of contact advising on structure and legal requirements, and connecting you with the right notaries, accountants, and tax advisers.
I contribute to academic programmes as a guest lecturer and course collaborator, drawing on practical legal experience to bring real-world context to students in law, business, sport management, and technology. Available for individual lectures, course modules, or ongoing collaborations with universities and educational institutions, both in person and remotely.
Not sure which area applies? Let's talk it through.
Sometimes the right answer is knowing the right person. I act as a connector — putting clients in touch with trusted specialists across areas outside my direct practice, so the right expertise reaches you without the friction of finding it yourself.
Everyone I refer to is someone I know personally and trust professionally.
Need a specialist outside my direct practice? Let's talk.
I write about the legal side of sport, entertainment, marketing, and technology breaking down complex topics in plain language for professionals who don't want to wade through legalese.
Read & subscribe on Substack →Whether you have a specific matter in mind or just want to explore how I can help, book a free 30-minute introductory call directly, or fill in the form below and I'll be in touch.